Blast to the Past
The purpose of this microsite is to provide you with an insight into our group's creative technology project. We aim to take you on a nostalgic journey to your childhood through our Blast to the Past experience. Our microsite will showcase the entire creative process, from concept to the final demo of our interactive installation. We will document our proposal, technical challenges, and creative process throughout the website to give you a comprehensive understanding of our project.
A project by Emerson, Rakshitha & Sena that was developed under the Live Project brief "Activations through Interactive Experiences" with R/GA Singapore. Activations help brands engage directly with their customers through unforgettable interactive experiences. This brief challenged participants to design a brand activation in the form of an interactive experience in a public space, that encourages participation from the brand’s target audience.