Outcomes
Blast to the Past is an interactive installation that showcases the new flavors that Gourmet, a gourmet fast food restaurant in Singapore, recently launched.
Our interactive exhibit, which is being used to promote Gourmette's new ice cream flavor, intends to evoke nostalgia in viewers and take them back in time with familiar tastes that are connected to every Singaporean's youth. The immersive digital display would enable viewers to experience the textures and distinctive qualities of each specific ingredient utilized in the creation of our new ice cream. The audience would seemingly teleport into the world of colors and textures and experience what it's like to live in the rich, creamy world of ice cream.
The audience would be able to physically interact with our exhibit through touch, sound, and vision, giving them the opportunity to totally immerse themselves in the flavors and textures they are experiencing. The monochromatic set enhances our brand's reputation for premium quality and refinement by allowing viewers to feel the explosion of color from the screen and by evoking a sense of mystery and sophistication typically found in fine dining.
Feedback
The feedback received was constructive and valuable, highlighting our strengths and providing actionable suggestions for improvement.
Gourmette's brand and target audience were well-defined, and the visual references were effectively translated into the final product. While the spatial design and layering of visuals were noted as being simple yet effective, there were requests for more documentation of the prototypes and process. Several UX questions were raised, including how visitors would know which flavors each ball represented and what they needed to do. There was also a request for a close-up video to show the interactions and for reference visuals or a mockup of the lighting and ideal locations.
Feedbacks we took away is that we should pay more attention to how many fonts are utilized in the deck, according to some of the comments that was given to us. Choosing a legible typeface for the deck is another important consideration. Further research can be conducted to support the concept of nostalgia and its connection to the ingredients we selected. When designing an installation, we should consider how we want the audience to understand what to do if no one is stationed there. Always assume that everyone in our audience has no idea what we are doing or trying to accomplish.
Conclusion
The set design followed our plans, and we were able to accomplish the visual goals we had in mind. All of this, including ideation, implementation, and presentation, was accomplished in a short amount of time. The user flow and a functioning prototype we could have shown in class are things that could have been improved, but due to the time crunch, we were unable to quickly pick up a new piece of software. We could have done a better job of expressing what we had in mind if we had had more time, in our opinion.
Team views
Emerson, Rakshitha, and Sena joined together to work on a live project that focuses on developing a campaign that gives audiences an experience with our brand and product as individuals with diverse skill sets, such as engineering, software proficiency, and creative ideation.
Rakshitha This 5 week long project was nothing less than a fruitful journey! These few weeks, though a bit intense with all the technical difficulties we faced, were quite exciting because I loved the idea of creating an immersive experience, even though we had a lot of constraints. I hope in the future, if I do end up working on a similar project - I would be able to use their feedback in such a way that I create work using the best of my capabilities.
Bryan Emerson This opportunity to collaborate with someone from R/GA is valuable to me as someone who is interested in experiential marketing, the world of interactivity, and immersive display. I had the opportunity to discover how the business approaches briefs and to work with Andreas and Joe to present a client with a polished deck. The process of learning a new software that I was unfamiliar with in a week was difficult, but it inspired me to look for additional design softwares on the market to learn about and expand my skill set.
Sena As someone who values learning and constantly seeks out fresh approaches, collaborating with Joe from R/GA on this live project proved to be a revelatory encounter. Choosing this elective module has marked as a significant step outside of my comfort zone, pushing myself beyond my limits and explore into new ways of thinking.
Despite being inexperienced and initially overwhelmed by technical language, this opportunity sparked a genuine interest in blending technology with design.